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Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publisher partnership technology  SANTA BARBARA, Calif.—Mar 23, 2021—Impact, the global leader in partnership automation today announced...

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Capture every holiday opportunity with six tools from Trackonomics

By Hanan Maayan, Co-founder and CEO Nothing spoils a festive holiday mood for a consumer like a 404 error or out-of-stock message. But with hot items moving fast and so much content to manage during...

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An automation solution for publishers to increase their revenue

By Hanan Maayan, Co-founder and CEO Commerce content has reached its peak competition in recent years. 82% of publishers survived by the Fortune Brand Studio Report indicate that commerce content...

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Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool,...

Martech Record The post Subnetwork Utility Shifts From All-In-One Solution to Strategic Tool, Providing Incremental Revenue appeared first on Trackonomics.

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6 mistakes publishers make with UTM tracking (and how to fix them)

By Hanan Maayan, Co-founder and CEO UTM parameters It’s safe to say that if you drive traffic to your website to generate affiliate sales, you’ve heard of Urchin Tracking Modules (UTMs) at the very...

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Four things every commerce content publisher can do now to grow

By Wasani Probasco, Product Marketing Manager Originally published on Marketing Donut Commerce content arrived just in time for the publishing industry. As dollars from conventional ads, subscription...

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Why publishers need commerce content as a partnerships strategy

By Wasani Probasco, Product Marketing Manager Originally published on impact.com Ad blockers. The cookie’s demise. Declining cost per mille (CPM). All of these changes affect how publishers make money...

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4 reasons to monetize your content with affiliate links

By Hanan Maayan, Co-founder and CEO Cha-ching! That’s the sound of your content making money for you. Want to learn the trick? Today’s fast-moving world of digital media is competitive, so advertising...

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Trackonomics named most innovative technology in 2022 US Partnership Awards

By Hanan Maayan, Co-founder and CEO The US Partnership Awards has awarded Trackonomics by impact.com the Shiny & New – Most Innovative Technology award 2022.  “Content, creator, and influencer...

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What’s new at Trackonomics? Page category, better bot detection, and more.

By Matt Moore, Product Marketing The world of software moves fast — especially in a dynamic field like publishing. That’s why we’re constantly working to improve our platform and add new features. We...

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